No Man's Sky

No Man's Sky is an action-adventure survival game developed and published by Hello Games. It was released worldwide for the PlayStation 4 and Windows in August 2016, for Xbox One in July 2018, for the PlayStation 5 and Xbox Series X and Series S consoles in November 2020, for Nintendo Switch in October 2022, and for macOS in June 2023. The game is built around four pillars: exploration, survival, combat, and trading. Players can engage with the entirety of a procedurally generated deterministic open world universe, which includes over 18 quintillion planets. Through the game's procedural generation system, planets have their own ecosystems with unique forms of flora and fauna, and various alien species may engage the player in combat or trade within planetary systems. Players advance in the game by mining for resources to power and improve their equipment, buying and selling resources using credits earned by documenting flora and fauna or trading with the aforementioned lifeforms, building planetary bases and expanding space fleets, or otherwise following the game's overarching plot by seeking out the mystery around the entity known as The Atlas.

Sean Murray, the founder of Hello Games, wanted to create a game that captured the sense of exploration and optimism of science fiction writings and art of the 1970s and 1980s. The game was developed over three years by a small team at Hello Games with promotional and publishing help from Sony Interactive Entertainment. The gaming media saw this as an ambitious project for a small team, and Murray and Hello Games drew significant attention leading to its release.

No Man's Sky received mixed reviews at its 2016 launch, with some critics praising the technical achievements of the procedurally generated universe, while others considered the gameplay lackluster and repetitive. However, the critical response was marred by the lack of several features that had been reported to be in the game, particularly multiplayer capabilities. The game was further criticised due to Hello Games' lack of communication in the months following the launch, creating backlash from some of its players. Murray stated later that Hello Games had failed to control hype around the game and the larger-than-expected player count at launch, and since then have taken an approach of remaining quiet about updates to the game until they are nearly ready to release. The promotion and marketing for No Man's Sky became a subject of debate and has been cited as an example of what to avoid in video game marketing.

Since the game's initial release, Hello Games has continued to improve and expand No Man's Sky to achieve the vision of the experience they wanted to build. The game has received a plethora of free major content updates that have added several previously missing features, such as multiplayer components while adding features like surface vehicles, base-building, space fleet management, cross-platform play, and virtual reality support. This has substantially improved No Man's Sky's overall reception, with multiple websites citing it as one of the greatest redemption stories in the gaming industry.

Gameplay

No Man's Sky is an action-adventure survival game played from a first or third person perspective that allows players to engage in four principal activities: exploration, survival, combat, and trading. The player takes the role of a specimen of alien humanoid planetary explorer, known in-game as a Traveller or Anomaly, in an uncharted universe. They start on a randomized planet near a crashed spacecraft towards the edge of the galaxy and are equipped with a survival exosuit with a jetpack and a "multitool" that can be used to scan, mine and collect resources as well as to attack or defend oneself from creatures and hostile forces. The player can collect, repair, and refuel the craft, allowing them to travel about the planet, between other planets and space stations in the local planetary system, engage in space combat with alien factions, or make hyperspace jumps to other star systems. While the game is open-ended, the player may follow the guidance of the entity known as The Atlas to head toward the centre of the galaxy.

The defining feature of No Man's Sky is that nearly all parts of the galaxy, including stars, planets, flora and fauna on these planets, and sentient alien encounters, are created through procedural generation using deterministic algorithms and random number generators from a single seed number. This 64-bit value leads to there being over 18 quintillion (1.8×10¹⁹) planets to explore within the game. Very little data is stored on the game's servers, as all elements of the game are created through deterministic calculations when the player is near them, assuring that other players will see the same elements as another player by travelling to the same location in the galaxy. The player may make temporary changes on planets, such as mining resources, but these changes are not tracked once the player leaves that vicinity. Until July 2020, the game used different servers for each platform versions; following a July 2020 patch, cross-platform play was enabled for all supported platforms.

Through exploration, the player is credited with units, the in-game currency, by scanning planets, alien bases, flora and fauna in their travels. If the player is first to discover one of these, they can earn additional units by uploading this information to The Atlas, as well as having their name credited with the discovery to be seen by other players. Players have the opportunity to rename these features at this point within limits set by a content filter. No Man's Sky can be played offline, but interaction with The Atlas requires online connectivity.

The player must assure the survival of the Traveller, as many planets have dangerous atmospheres such as extreme temperatures, toxic gases, and dangerous storms. Though the player can seek shelter at alien bases or caves, these environments will wear away at the exosuit's hazard protection module and can kill the Traveller. Thus the player must collect resources necessary for survival. By collecting blueprints, the player can use resources to craft upgrades to their exosuit, multitool, and spacecraft to make survival easier, with several of these upgrades working in synergistic manners to improve the survivability and capabilities of the Traveller. Each of these elements have a limited number of slots for both upgrades and resource space, requiring the player to manage their inventories and feature sets, though the player can either gain new slots for the exosuit or purchase new ships and multitools with more slots. The player may also buy additional slots for their starship or use storage augmentations. Many features of the exosuit, multitool, and spacecraft need to be refueled after prolonged use, using collected resources as a fuel source.

While on a planet, the Traveller may be attacked by hostile creatures. They also may be attacked by Sentinels, a self-replicating robot force that patrols the planets and takes action against those that take the planet's resources or attack peaceful fauna. Players may also be attacked for taking special resources, such as graviton cubes, or directly assaulting sentinels. The player can fend these off using the weapons installed on the multitool. The game uses a "wanted level". Low wanted levels may cause small drones to appear which may be easily fought off, while walking machines, such as the Walker or Quad can assault the player at higher wanted levels. While in space, the Traveller may be attacked by pirates seeking their ship's cargo, or by alien factions with whom they have a poor reputation. The player can use the ship's weapon systems to engage in these battles. Should the Traveller die on a planet, they will be respawned at their last save point without their exosuit's inventory; the player can recover these materials if the player can reach the last death location. The player cannot respawn if they are playing on Permadeath mode. If the Traveller dies in space, they will similarly respawn at the local system's space station, but having lost all the goods aboard their ship. Again, these goods can be recovered by travelling to the point at which the player died in space, but with the added uncertainty of pirates claiming the goods first.

Most star systems have a space station where the Traveller can trade resources, multitools, and ships, and interact with one or more aliens from three different races that populate the galaxy as well as other travellers. Trading posts on planets offer similar functions. Each alien race has its own language, with word-for-word substitutions which initially will be nonsense to the player. By frequent communications with that race, as well as finding monoliths scattered on planets that help in translating, the player can better understand these languages and perform proper actions when interacting with the alien non-player characters, gaining favour from the alien and its race for future trading and combat. Consequentially, improper responses to aliens may cause them to dislike the Traveller, and their space-bound fleets may attack the Traveller on sight. The game includes a free market galactic store accessible at space stations and trading posts, where some resources and goods have higher values in some systems compared to others, enabling the player to profit on resource gathering and subsequent trade.

The game has deep crafting capabilities, allowing players to craft technology upgrades, components for more complex items, tradable resources, base construction parts, food and ammo. Crafting requires blueprints, which are unlocked by digging up data modules and trading them in at space stations. Resources are stored in inventories in the player's exosuit, ship, freighter, exocraft, nutrient processor, and storage containers. Resources can be processed into other resources using refiners or nutrient processors, allowing all kinds of food to be created.

No Man's Sky is primarily designed as a single-player game, though discoveries can be shared to all players via the Steam Workshop, and friends can track each other on the game's galactic map. Hello Games' Sean Murray stated that one might spend about forty hours of game-time to reach the centre of the galaxy if they did not perform any side activities, but he also said that he fully anticipated that players would play the game in a manner that suits them, such as having those that might try to catalogue the flora and fauna in the universe, while others may attempt to set up trade routes between planets. Players can track friends on the galactic map and the system maps. Due to limited multiplayer aspects at launch, Sony did not require PlayStation 4 users to have a PlayStation Plus subscription to play the game online.

Post-release updates

Since its release, No Man's Sky has gained numerous free updates which have added in new gameplay features, including those originally envisioned by Hello Games but had failed to be included by release such as base building, alongside gameplay and engine improvements, quality of life features, and bug fixes. Murray said that such expansions to bring in new features were more appropriate than offering downloadable content due to the procedural generation systems within the game. Former Sony executive Shahid Ahmad, who led Sony's efforts to get No Man's Sky, stated that Hello Games had a planned schedule of updates for the game as early as 2013. With the release of "Sentinel" in February 2022, Murray said that Hello Games considers No Man's Sky nowhere near finished, as "the team are always coming up with new things that they want to do with the game: new content and features and areas for improvement." Later patches starting with "Worlds, Part One", were based on technology and gameplay that Hello Games had developed for their next game, Light No Fire, and brought into No Man's Sky.

With the "Expeditions" update in March 2021, the game has introduced time-limited Expeditions that are curated experiences to introduce various features of the gameplay through milestones. Players can earn rewards consisting of customization options that can be redeemed in any other saved game. For example, one such reward during the second seasonal expedition was the ability to unlock a version of the Normandy, the spacecraft from the Mass Effect series from BioWare, coinciding with the release of Mass Effect Legendary Edition. Another Expedition in October 2021 just ahead of both Halloween and the release of the theatrical Dune adaptation, introduced giant worms to the game's fauna. A seventh expedition named "Leviathan", released in May 2022, introduced "space whale" organic frigates, which can be recruited into a player's frigate fleet. More recently, Expeditions have been released after each major update to introduce the new gameplay features of that update to the player, and with the "Omega" update, players can start an Expedition with an existing character, bringing in a limited set of resources to help them get started, and then return with their gains back into their original save at the conclusion of the expedition.

Plot

The Traveller (the player character) wakes up on a remote planet with amnesia and must locate their crashed starship. After finding their starship, its computer guides the Traveller to make the necessary repairs and to collect the resources needed to fuel a hyperspace jump to another planetary system. En route, the Traveller encounters individual members of three alien species, the Gek, the Korvax and the Vy'keen, that inhabit the galaxy. During their voyage, the Traveller is compelled by an unknown force to reach the centre of the galaxy.

Along the way to the centre, the Traveller is alerted to a presence of an anomaly in a nearby system. Travelling there, they find a special space station ("The Space Anomaly") where many strange aliens reside. Two of the aliens, Priest Entity Nada and Specialist Polo, have knowledge beyond what other aliens in the galaxy appear to possess, including being able to speak to the Traveller without translation. They tell of a strange being, found at the centre of the galaxy, and are able to guide the Traveller towards meeting it by directing them to a nearby black hole that can quickly take the Traveller closer to the centre of the galaxy.

As the Traveller continues on their journey, they begin receiving messages from an alien entity named Artemis. Artemis says that they are also a "Traveller" and wished to meet others of their kind, but were trapped on a sunless world after stepping through a strange, ancient portal. After triangulating Artemis' position and seeking help from the local alien species, the Traveller discovers that Artemis' location does not exist. Upon telling Artemis the news, the transmission ends mysteriously and the Traveller learns of yet another Traveller named Apollo.

The Traveller contacts Apollo, telling them about Artemis' predicament. They are instructed by Apollo to uncover the connection between the portals and the Sentinels, the robotic beings protecting each planet. After a skirmish with the Sentinels, the Traveller passes through a portal and is taken aboard a large, unknown vessel in space, where they come face to face with the cosmic being Nada spoke about, named the Atlas. The Traveller is then sent to an unknown planet where they find the grave of Artemis, revealing Artemis has been dead the entire time. While trying to contact Apollo, the Traveller accidentally contacts a new entity named -null-, who tells the Traveller that Artemis can be saved using a "Mind Ark". Once they construct the Mind Ark, the Traveller is told to choose whether to upload Artemis' soul into a machine aboard the Anomaly or to let them die. Regardless of the choice, the Traveller is directed by a distress beacon to another portal where they learn that the Atlas is dying.

The Traveller becomes aware that they, like Nada and Polo, are unique from the other sentient beings in the galaxy, having some sense of the universe's construction and nature. It is revealed that the galaxy itself exists as a computer simulation managed by the Atlas, and the Travellers are entities that were created by the Atlas to explore the simulation. It is also revealed how Nada and Polo met, and how they are "errors" that had become self-aware of being in a simulation and isolated themselves in the Anomaly to help others.

The Traveller investigates more Interfaces and finds themselves once again in direct communication with the Atlas, where it informs the Traveller that it does not want to die. In order to save itself, it directs the Traveller to continue to explore and collect information all while moving towards the centre, where the entity appears to be. The Atlas judges the Traveller's progress and grants them the blueprint for a different Atlas Seed if it deems the Traveller worthy, as well as portal glyphs to aid in reaching the core. As the Traveller gets closer, they receive messages from Apollo and -null-, and help from Nada, Polo, and Atlas Seeds from other Interfaces.

Ultimately, the Traveller reaches the galaxy's centre, finding one final Atlas Interface. The Traveller must choose to either restart the simulation, saving the Atlas, or reject the offer.

If the Traveller chooses to reject the Atlas' offer, the main storyline ends and the Traveller is allowed to explore the galaxy as they wish. Otherwise, if the Traveller chooses to restart the simulation, the Atlas resets, upon which it creates a new galaxy and a new Traveller entity to restart the exploration. It is then revealed that this has happened many times before, each time shortening the life of the Atlas. The Atlas tries to observe the future past its death, but sees nothing, besides the hand of its creator on its glass casing. The Traveller is teleported to the new galaxy, effectively restarting the game.

Development

No Man's Sky represented Hello Games' vision of a broad, attention-getting game that they wanted to pursue while they secured their financial well-being through the Joe Danger series of games. The game's original prototype was worked on by Hello Games' Sean Murray, who wanted to create a game about the spirit of exploration inspired by the optimistic science fiction of Isaac Asimov, Arthur C. Clarke, and Robert Heinlein, and the cover artwork of these works in the 1970s and 1980s. Murray wanted to re-create the feelings of space exploration seen in older procedurally generated games, including the galaxies of Star Control II, Elite and Freespace. Development expanded into a small four-person team prior to its first teaser in December 2013. About a dozen developers worked on the game in the three years leading up to its release, with Sony Interactive Entertainment providing promotional and marketing support. Sony formally announced the title during their press conference at the Electronic Entertainment Expo 2014, the first independently developed game to be presented at the Expo's centrepiece events.

The game's engine employs several deterministic algorithms such as parameterised mathematical equations that can mimic a wide range of geometry and structure found in nature. Art elements created by human artists are used and altered as well. The game's audio, including ambient sounds and its underlying soundtrack, also uses procedural generation methods from base samples created by audio designer Paul Weir and the British musical group 65daysofstatic.

Backlash over marketing

Since its reveal at the 2013 VGX show and over the course of its development, the potential of No Man's Sky had been widely promoted across the video game industry and created a great deal of hype. Matt Kamen of Wired UK called No Man's Sky "perhaps one of, if not the, most hyped indie titles in the history of gaming". Much of the attention has been drawn to the massive scope realised by the procedural generation of the game, and the relatively small size of the Hello Games' team behind it. No Man's Sky was seen as a potential industry-changing title, challenging the status quo of triple-A game development, which, according to Peckham, had become "rich and complacent". The game had been considered to have similar potential to affect the game industry as Minecraft, though in contrast, The Atlantic's David Sims opined that Minecraft's relevance took several years to develop, while No Man's Sky was burdened with expectations from the start. No Man's Sky has been considered by Nathan Lawrence of IGN as a mainstream-friendly space flight simulator game, providing controls that were "simple to learn and fascinating to plumb" compared to Elite: Dangerous and Star Citizen while still offering engaging gameplay.

During development

The concepts behind No Man's Sky, allowing for a "grail-like feedback loop" around the exploration of near-infinite space according to Time's Matt Peckham, created a great amount of anticipation for the game from gamers, as such lofty goals were often seen as a dare for them to challenge. In a specific example, Hello Games had first claimed their system would achieve 4.3 billion planets (2³²) through the use of a 32-bit key; when players expressed doubt that this scope could be done, Hello Games altered their approach to use a 64-bit number as to create 18 quintillion planets to prove otherwise. Many commentators compared No Man's Sky to 2008's Spore by Maxis, which had promised similar ambitions to use procedural generation to construct new creatures and worlds. However, by Spore's release, the extent of the use of procedural generation was scaled back during the course of production, and the resulting game was not as well-received as anticipated. Murray was aware that some critics were applying caution to their view of No Man's Sky due to their previous experiences with Spore.

Kris Graft for Gamasutra commented that many players and journalists had both high expectations for the game as well as wide expectations, with some believing that it would be, among other aspects, the "best space sim", the "best multiplayer action shooter", and the "best pure exploration game". Ars Technica's Kyle Orland found that unlike with the developers of Spore or Fable, games promoted with "saturation PR campaigns that promised revolutionary and industry-changing gameplay features" which failed to appear in final releases, Hello Games's statements about No Man's Sky were "relatively restrained and realistic about what they were promising". Orland surmises that many players and journalists "layer[ed] their own expectations onto the game's gaps" from what Hello Games actually claimed. Vlambeer's founder Rami Ismail considered the strength of the marketing campaign by Hello Games and Sony to generate interest in the game, calling the pitch using the concept of magnitudes and scale rather than absolutes as "a little masterclass in explaining an abstract concept to the largest possible audience"; Polygon's Ben Kuchera agreed on this point, but considered that the marketing may have gotten away from Sony and Hello Games since players did not have a concrete understanding of the game's limitations prior to launch. Murray himself was aware of the "unrealistic, intangible level of excitement" that fans had of the game and given that they had been waiting three years to play it, would be expecting it to be perfect. He countered that he felt he and Hello Games tried to be "reasonably open and honest about what the game is" all throughout the marketing cycle to set expectations. On the day before the official release, Murray cautioned players that No Man's Sky may not have been "the game you imagined from those trailers" and instead that the title was meant as a "very very chill game", giving players a universe-sized sandbox that makes you feel as if you "stepped into a sci-fi book cover"; Murray believed the game would have a "super divisive" response from players due to some of these expectations.

No Man's Sky developed a dedicated fan-base before its release, with many congregating in a subreddit to track and share information published about the game. Sam Zucchi writing for Kill Screen proposed that the players anxiously awaiting No Man's Sky were a kind of religion, putting faith in Hello Games to be able deliver an experience that has otherwise never been offered by video games before, the ability to explore a near-infinite universe.

Following the news of the game's delay from June to August 2016, Murray, along with Kotaku writer Jason Schreier, who first reported on the rumour of the delay, received a number of death threats in response, which Murray publicly responded to in good humor. The situation was seen by other journalists as a growing issue between the pre-release hype created by marketing for video games, and the excited nature of the fans of these games even before their release. New Statesman's Phil Hartup considered that when marketing for a game drives a need for any type of news by those anxious to play the game, disappointing news such as delays could readily lead to online fans reacting in a paranoid manner against marketing expectations. Phil Owen writing for TheWrap blamed such issues on the video game marketers, as the field had become less about selling a game and more about creating a cult-like following for the game and "weaponizing fandom".

In addition to its mixed response from critics, player reaction to the release version of No Man's Sky was generally negative in response to several issues at the game's launch, buoyed by early reactions from those that had played the game before its official release. Users expressed concern with the apparent lack of features and other issues associated with the PlayStation 4 launch, while many players on the Windows version via Steam and GOG.com gave the game negative reviews due to the poor graphics capabilities or inability to launch the game. Players were also disappointed at the apparent lack of features that Hello Games and Sony had stated in earlier announcements and interviews would be included in the game; a list initially compiled by members of the No Man's Sky subreddit consisting of all such features appeared around a week after launch. By October 2016, the game had one of the worst user-based ratings on Steam, with an aggregate "mostly negative" average from more than 70,000 users. At the 2017 Game Developers Conference, Murray admitted they have far underestimated the number of players that would initially get the game; using estimates from Inside and Far Cry: Primal, both released just before No Man's Sky, the studio had expected about 10,000 concurrent players at launch, but in actuality saw over 500,000 players across both PlayStation 4 and Windows, with about half coming from the Windows side. This overwhelmed their expected server capacity and overloaded their support team with bug reports and technical help, leading to the noted problems with communications within the release window. At the same event, Hello Games announced that they had started their own support programme, known as "Hello Labs", which will help fund and support the developers of games using procedural generation, or otherwise experimental gameplay. Murray stated they anticipate funding one or two games at a time, and that one title was already part of the programme at the time of announcement.

One of the more significant features that appeared to be absent from the release version of No Man's Sky was its multiplayer capabilities. Hello Games had stated during development that No Man's Sky would include multiplayer elements, though the implementation would be far from traditional methods as one would see in a massively multiplayer online game, to the point where Murray has told players to not think of No Man's Sky as a multiplayer game. Because of the size of the game's universe, Sean Murray estimated that more than 99.9% of the planets would never be explored by players, and that the chance of meeting other players through chance encounters would be "incredibly slim". Murray had stated in a 2014 interview that No Man's Sky would include a matchmaking system that is similar to that used for Journey when such encounters do occur; each online player would have an "open lobby" that any players in their in-universe proximity would enter and leave. This approach was envisioned to provide "cool moments" for players as they encounter each other, but not meant to support gameplay like player versus environment or fully cooperative modes. According to Murray in 2018, Hello Games had worked to try to keep this light multiplayer element in the game through the final part of their development cycle, but found that it was very difficult to include, and opted to remove it for the game's release, believing that with the size of the game's universe, only a few players would end up experiencing it.

Questions regarding the multiplayer aspects of No Man's Sky were raised a day following the official release on the PlayStation 4. Two players attempted to meet at a location in the game's virtual universe after one player recognised the other upon seeing their username attached to a planetary discovery. Despite confirming they had been at the same spot on the same planet outside of the game through their respective Twitch streams, they could not see each other. Furthering this was the discovery that European copies of the limited edition packaging used a sticker to cover the PEGI online play icon. Journalists noted a number of potential reasons why the players may not have encountered each other, including the users being on separate instances or server problems reported by Hello Games at launch, though some opined that this may have been a feature removed before launch. Hello Games noted that they have had "far more" players than they expected at launch and are bringing on more people to help support the game along with patching the critical issues at the game's launch, but they have not made a direct statement on the multiplayer situation as of September 2016.

Outside of patch notes, Hello Games had effectively gone silent on social media right after the game's release up until the announcement of the Foundation update in late November 2016. Murray, who used the Hello Games' Twitter account with some frequency before release, had not been visible online for the first two months following the game's release. In the announcement of this update, Hello Games admitted to being "quiet" but have been paying attention to the various criticisms levelled at the game. Schreier from Kotaku and Ben Kuchera of Polygon commented that some of the negative player reaction was due to a lack of clarification on these apparently missing features from either Hello Games or Sony in the weeks just after release, with Kuchera further stating that with the silence from either company, "the loudest, most negative voices are shouting unopposed" and leading to a strong negative perception of the game. Kuchera later wrote that many of the issues in the lead-up and follow-up to No Man's Sky's release, whether by choice or happenstance, provide many lessons on the importance of proper public relations. Kuchera specifically pointed to the decision to withhold review copies and an apparent lack of public relations (PR) to manage statements relating to what features would be in the game. Kuchera also noted that many people had taken the hype generated by the press only to be disappointed by the final game and that consumers did have ways to evaluate the game following its release before they purchased the title. Sony president Shuhei Yoshida admitted that Hello Games did not have "a great PR strategy" for No Man's Sky, in part for lacking a dedicated PR staff to manage expectations, but still support the developers as they continue to patch and update the game. Jesse Signal, writing for the Boston Globe noted that some of the hype for No Man's Sky may be attributed to game journalists themselves for getting too excited about the game, positing "Had journalists asked certain questions at certain times, perhaps it would have been more difficult for Hello Games to make promises it couldn't deliver on." Murray himself stated in a 2019 interview that prior to the game's release, much of their contact was with journalists who Hello Games believed understood the nature of video game development, and thus expected their statements about what No Man's Sky would be tempered to reflect the reality of Hello Games being a small team with limited time. Instead, Murray found that the press took their words for granted, and created expectations for players that they could not have met at launch. As a result, Hello Games has since shifted toward communication directly with the community rather than the press and keeping only to patch updates or near-release features to keep expectations in check.

The lack of features in the release version of the game became a point of contention, with many players using the Steam and GOG.com review pages, along with Metacritic reviews, to give it poor ratings. Sean Murray received a great deal of online criticism from players, including accusations of lying. A Reddit user temporarily took down the documented list of removed features after he received messages that congratulated him on "really sticking it to these 'dirtbag' devs", which was not his intention in publishing the list; he wanted no part of the anger towards Hello Games. The subreddit forum had become hostile due to a lack of updates from Hello Games or Sony, leading one moderator to shutting down the subreddit due to the toxicity of the comments, later undoing that action on further review.

In an interview in July 2018, Murray stated that the period following No Man's Sky' release was difficult for him and the studio due to the backlash that included numerous death and bomb threats during that period that forced the studio to be in constant contact with Scotland Yard. Murray stated of that period, "I find it really personal, and I don't have any advice for dealing with it." The Hello Games' Twitter account had been hacked into in October 2016 and used to post the message "No Man's Sky was a mistake" among other tweets before the companies regained control of it, leading to confusion and additional drama within the community. Users sought refunds for the game via both Sony and Valve outside of the normal time allowance for claiming such refunds by their policies, citing the numerous bugs within the game and/or the lack of features, and while some players claim to have received such refunds, both companies have reemphasised their refund policies in response to the volume of refund requests.

Game journalist Geoff Keighley, who had been in discussions with Murray and Hello Games throughout the development, had expressed concern to Murray in the year leading up to its release, according to Keighley in September 2016. He said he was "internally conflicted" about the state of the game near its release, recognising that many of the features that Murray had been talking about were not going to make it, and compared Murray to Peter Molyneux who had overpromised on a vision for his games that ultimately fell short. Keighley had expressed to Murray his concern that the $60 price tag was a bit steep for the current state of the game and recommended that they take an early access approach instead. According to Keighley, Murray said he didn't want to be around Keighley anymore as he was "a little too negative about the game and [Keighley]'s assessment of where the team was at". Keighley felt that Murray could not "rip off that band-aid" and explain exactly what had made it and had to be cut for the game prior to release, and in the end, appeared to "disrespect his audience". As such, Keighley sympathised with those that felt they were misled by the marketing. Keighley rekindled the relationship with Murray since launch, and anticipated discussing more of what happened near release with him. Sony chairman Shawn Layden, in November 2016, stated that Hello Games had an "incredible vision" and a "very huge ambition" for No Man's Sky, and that the developers are still working to update the game to bring it to what they wanted, adding that "sometimes you just don't get all the way there at the first go". Layden further expressed that from Sony's side, they recognised that they "don't want to stifle ambition" and force a specific style of play onto their games.

In September 2016, the Advertising Standards Authority (ASA) of the United Kingdom, following on "several complaints", began an investigation into the promotion of No Man's Sky. The ASA has the authority to require publishers to remove offending advertising materials if they are found in violation of ASA standards. In the No Man's Sky complaints directed at Hello Games and Valve, the ASA specifically evaluated materials used on the Steam store page to promote the game that demonstrates features that do not appear to be a part of the final game but have also reviewed other official promotional outlets including the game's official YouTube channel. Several game industry lawyers, speaking to PC Gamer, noted that while the ASA has successfully taken action in previous cases of false advertising, demonstrating such for a procedurally generated game of No Man's Sky scope may be difficult since it is impossible to play the entire game to prove something does not exist. The lawyers also noted that most of what Murray and other Hello Games members said outside of any official promotional channels, such as interviews or through social media, cannot be taken as part of the game's advertising, further limiting the claims that the ASA can act on. The ASA ruled in November 2016 that the Steam storepage advertising of No Man's Sky was not in breach of their standards, attributing the used footage and screenshots to be reasonable representative of the average player's experience with a procedurally generated game, and dismissed the submitted complaints; the ASA further ruled that as Valve has no control over what Hello Games included on the store page, they were not liable for the material either.

On 25 November 2016, Hello Games announced it was planning on bringing a large update, known as the "Foundation" Update, to the game, stating that "We have been quiet, but we are listening and focusing on improving the game that our team loves and feels so passionately about." Hello Games had not mentioned a release window, and many journalists were surprised when the update was released just two days later. The update was generally well received by journalists, that while not fully satisfying all the features that seemed to have been promised for the game, helped to push the game into the right direction in anticipation of future major patches. The update had drawn back some players that had previously turned their back on the game and created a better reception from some players, while others still remained disappointed by the game's initial release problems. The second major update, "Path Finder", was released in March 2017. By the time of the third major update, "Atlas Rises", a year after its initial release, many felt the game was now much better and approaching what they had expected. Wired's Julie Muncy said that the ability of the updates to No Man's Sky demonstrates the game can be more organic, adding significant new features that can dramatically change the feel of the game.

In retrospect following the patch, journalists generally commended Hello Games for staying quiet about the exact details of the update until just prior to its release to avoid the same situation that the game fell into upon its initial release. Murray himself has avoided commenting directly on any of the updates for No Man's Sky and staying out of the "hype cycle" until they are at the shipping point, to not repeat any of the mistakes from the game's launch. Nearly all subsequent major updates were only predicated by Murray tweeting an emoji that hinted at the contents of the update two or three days before the update was released, allowing the game's community to get hyped up without drawing out their anticipation. Gamasutra named Hello Games one of its top ten developers for 2016 not only for the technical achievements within No Man's Sky, but also for not collapsing amid the anger directed at the company and instead continuing to make improvements to the game. The continued free improvements to No Man's Sky have been considered a redemption for Hello Games and the game's launch by several outlets. By the time of its five-year anniversary, No Man's Sky's user reviews on Steam had swung to "mostly positive" after initially starting at "overwhelmingly negative" at the time of its release, and reached 'very positive', representing 80% or more positive reviews, eight years from launch. Journalists from websites such as TheGamer, IGN and TechRadar at the five-year anniversary and after it started to report on the game as one of the greatest redemption arcs in gaming.

The discrepancy between No Man's Sky's expectations and its initially released product are considered a milestone in video game promotion, with many sources considering how to properly promote a game in a "post-No Man's Sky world". The situation around the game's promotion using screenshots and videos that were not from its final state, a practice known as "bullshotting", led to discussion among developers, publishers, and journalists of how to best showcase upcoming games without being deceptive to the audience. Keighley, who felt some responsibility for the No Man's Sky situation, announced that all games that would be shown at The Game Awards 2016 would be more focused on gameplay of near-completed games using a Let's Play-type format rather than allowing for scripted or pre-rendered videos. Several journalists attribute a change in Valve's Steam storefront policies in November 2016, requiring all game screenshots and videos to be from the final product, as a response to No Man's Sky.

The failure of No Man's Sky's promotional aspects has affected other space simulation and open world games that are based on the premise of providing a vast ranging sandbox for players, as players have become wary of the broad claims that these games might make. Novaquark, the developers of the upcoming open-world Dual Universe, found themselves struggling to complete their Kickstarter funding in the months immediately after No Man's Sky's release, but have recognised the need to be open and transparent to potential funders on what the game will and will not have. Fenix Fire, the developers of the space exploration game Osiris: New Dawn, used the various question-and-answers that Sean Murray had to handle during the pre-release period to gauge what players were looking for in such games and guide development of their own game. According to a report from Kotaku, BioWare had envisioned that Mass Effect: Andromeda would use procedural generation for creating a universe to explore prior to No Man's Sky's announcement, and further pushed for this following the excitement for No Man's Sky once it was announced, but could not get the procedural generation to work well with the Frostbite 3 game engine, and had to scrap these plans by 2015.

Eurogamer's Wesley Yin-Poole observed that following No Man's Sky's problematic release, developers appear to be "keeping their cards close to their chests for fear of failing to deliver on a promise that never should have slipped out in the first place"; as an example, he stated that Rare's Sea of Thieves, whereas having only been promoted through obscure videos that left too many questions to potential players in its earlier stages, has started an "Insider" programme in December 2016 to provide limited alpha-testing access and more concrete gameplay videos. Similarly, Compulsion Games, who premiered their game We Happy Few at PAX East 2015 to similar hype as No Man's Sky, worked to backtrack on perceived expectations of their game after seeing what had happened to No Man's Sky at its launch. Specifically, Compulsion, a small developer, found that many were treating their game as a AAA release, and wanted to be clear what the game was to be, deciding to use the early access approach to provide transparency.